Job Description
Job DescriptionJob Description: Regional Admission and Marketing Director
Company: RegalCare
Position Type: Full-Time
Location: Regional (Multi-Center Portfolio)
Job Summary
RegalCare is seeking a dynamic, results-driven Regional Admission and Marketing Director to oversee and drive census growth across a multi-center portfolio. In this role, you will be responsible for developing and executing strategic marketing plans, managing regional referral systems, and maintaining high-level relationships with major hospital systems, physicians, and care managers.
The ideal candidate possesses a rare blend of strategic portfolio oversight and a hands-on approach to mentoring local admissions teams to meet and exceed occupancy goals.
Key Responsibilities
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Portfolio Management & Strategy
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Oversee occupancy, mix, and net revenue goals for a designated multi-center portfolio.
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Analyze regional market trends, competitor capabilities, and center-specific data to develop targeted quarterly marketing plans.
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Conduct regular site visits to audit admissions processes and ensure brand consistency.
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Hospital Relations & Business Development
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Cultivate and maintain high-value relationships with key hospital executives, discharge planners, case managers, and physicians within the regional health systems.
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Position RegalCare as the preferred post-acute provider by aligning our clinical capabilities with hospital readmission reduction goals.
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Identify and secure new institutional referral sources throughout the region.
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Referral System & Admissions Oversight
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Streamline and manage regional referral systems (e.g., Allscripts/CarePort, Epic, ExaCare) to ensure rapid response times and seamless transitions of care.
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Oversee the pre-admission screening process to ensure clinical and financial viability (managed care, Medicare, Medicaid, private pay).
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Troubleshoot complex referral roadblocks and expedite approvals across the portfolio.
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