Job Description
Job Description
Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary:
Welch's is seeking a strategic and results-driven Licensing Marketing Manager to lead our licensed product strategy within the Transformational Growth and Innovation team. This role will be responsible for developing and managing licensed product partnerships, executing brand licensing initiatives, and expanding revenue streams through strategic collaborations. As a key contributor to Welch's "borrow" approach to innovation, this role will help extend the brand into new product spaces, drive cultural relevance through strategic collaborations, and fuel long-term brand growth in alignment with our Strategic Growth Plan.
Where You'll Work:
This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in-office and Thursdays/Friday being remote, flex days.
What You'll Do:
- Develop and execute a licensing strategy to drive revenue and expand brand reach through licensed products
- Build and manage high-value partner relationships—sourcing new opportunities, negotiating agreements, and overseeing performance to maximize long-term value
- Analyze market trends and insights to uncover whitespace opportunities and guide licensing strategy
- Collaborate cross-functionally (Consumer Insights, Finance, R&D, Sales, Brand Engagement) to align innovation and licensed product development and lead development and commercialization of key projects
- Lead and support marketing activation for licensed products in partnership with Brand Engagement, ensuring consistency across all consumer touchpoints
- Manage external agency partners to scale and optimize licensing efforts
- Develop and monitor KPIs to evaluate licensing performance and inform strategic decisions
- Provide recommendations on renewals, renegotiations, or terminations based on performance and strategic alignment
Who You Are:
- Strategic thinker with a passion for brand growth and partnerships
- Entrepreneurial mindset with a drive to uncover and activate untapped opportunities
- Analytical and insights-driven, with a talent for turning trends into actionable opportunities
- Strong communicator and relationship builder, confident in negotiation and cross-functional collaboration
- Confident working across functions and influencing stakeholders without direct authority
- Agile problem-solver who thrives in a fast-paced, innovation-focused environment
- Highly organized and detail-oriented, with a results-driven mindset
What You'll Need:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years experience in brand management, partnerships, or other marketing roles —ideally in the food & beverage or CPG industry
- Experience structuring and negotiating licensing deals from sourcing through execution, with strong knowledge of licensing agreements and brand strategy
- Proven success collaborating cross-functionally across marketing, R&D, sales, and other internal stakeholders
- Excellent project management skills with the ability to manage multiple priorities simultaneously
- Proficiency in financial analysis, forecasting, or royalty modeling is a plus
- An equivalent combination of education and experience may be considered
At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.
What You'll Enjoy:
- Organization with a bold, clear purpose & vision for the future
- Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
- Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
- Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
- Paid Time Off and Holidays: Available immediately for you to enjoy time away from the office to rest and recharge
- Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees
- Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
- Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
- 401K plan with Generous Company Match
- Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
- Health, Dental & Vision Insurance
- Health Savings Accounts
- Life and accident insurance
- Employee Assistance Programs
- Tuition reimbursement program
- Additional benefits available through Perks at Work
- Paid parental (and adoption) leave – Available after 12 months of employment
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The anticipated hiring base salary range for this position is $135,000-145,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.
Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.
Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.