Hospice Liaison

Job Description

Job DescriptionHospice LiaisonPrimary Function

We are seeking a compassionate and motivated Hospice Liaison to join our expanding team. This position is well-suited for a professional who understands the importance of community outreach, relationship building, and hospice advocacy, while maintaining a strong commitment to supporting patients and families through the end-of-life journey.

The Hospice Liaison serves as an important link between our organization and healthcare partners throughout the community. Responsibilities include developing and strengthening relationships with referral sources, physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare providers. While experience in hospice business development, outreach, or healthcare marketing is preferred, we also value candidates with hospice or palliative care experience who bring clinical knowledge, credibility, and a patient-centered perspective.

The ideal candidate is a relationship-focused professional with excellent communication skills, emotional intelligence, and a genuine dedication to hospice care. This role requires someone who is driven, compassionate, and committed to ethical practices, teamwork, and exceptional service to patients, families, and referral partners.

Essential Job Functions

• Partner with leadership to develop and implement effective marketing and outreach initiatives.
• Create and maintain weekly territory plans utilizing Trella Health.
• Establish and cultivate referral relationships within the assigned service area to promote awareness of hospice services.
• Identify new referral opportunities and conduct outreach to educate potential partners regarding hospice care and available services.
• Coordinate and provide educational in-service programs on hospice, palliative care, end-of-life topics, and other healthcare-related subjects.
• Collaborate with healthcare providers regarding care planning and service opportunities.
• Review and gather clinical documentation to support hospice eligibility in collaboration with admissions and clinical staff.
• Address and resolve barriers that may affect patient referrals or admission processes.
• Provide outstanding customer service and timely follow-up to referral sources, patients, and families.
• Analyze referral trends and develop strategic plans to strengthen referral relationships and growth opportunities.
• Represent the organization at community events, networking functions, and professional meetings.
• Meet with patients and families to discuss hospice services, benefits, and admission paperwork when needed.
• Complete narrative documentation following patient and family meetings.
• Participate in business development meetings and collaborate with leadership regarding market opportunities and referral source needs.
• Work closely with the clinical team on initiatives designed to support census growth and program development.
• Communicate marketing activities and referral trends with hospice staff as appropriate.
• Identify opportunities to enhance service delivery and overall customer experience.
• Evaluate existing processes and recommend improvements to increase efficiency and effectiveness.
• Attend educational programs and industry events to remain informed of healthcare and hospice market trends.
• Assist with new employee orientation and onboarding activities as requested.
• Maintain accurate documentation of outreach activities within Trella Health CRM.
• Serve as a trusted resource for patients, families, and community partners.
• Collaborate with interdisciplinary teams to ensure smooth transitions of care.
• Represent the organization with professionalism, compassion, and integrity.
• Perform other duties and responsibilities as assigned.

Qualifications

• Commitment to the philosophy and principles of hospice care.
• Bachelor's degree, or equivalent combination of education and experience, in marketing, nursing, healthcare administration, social work, business administration, or a related field preferred.
• Minimum of two (2) years of successful healthcare sales, marketing, hospice, or related experience.
• Strong analytical, organizational, communication, and relationship-building skills.
• Self-motivated with the ability to work independently and manage priorities effectively.
• Demonstrated empathy, active listening skills, and a patient-centered approach.
• Ability to collaborate effectively with interdisciplinary teams.
• Proficiency with Microsoft Office applications, email, and electronic medical record systems.
• Ability to learn and utilize platforms such as Trella Health, DocuSign, applicant tracking systems, and EMR software.
• Ability to maintain professionalism, integrity, and confidentiality in all interactions.
• Valid driver's license, reliable transportation, and willingness to travel throughout the assigned service area.
• Compliance with all organizational health screening and vaccination requirements, including TB testing.

Why Join Us?

We are seeking someone who is more than qualified on paper. We are looking for an individual who believes in the mission of hospice care and understands the profound impact compassionate support can have on patients and families. If you are passionate about advocacy, relationship building, and providing meaningful service during life's most important moments, we encourage you to apply.