Job Description
Job Description
About ColdSnap
ColdSnap is transforming the frozen and beverage landscape with its patented freeze-on-demand appliance and pod system. Our technology instantly produces premium ice creams, smoothies, protein shakes, lattes, and cocktails from shelf-stable pods, offering freshness, convenience, and sustainability never before possible.
ColdSnap is seeking a results-driven VP of Marketing to lead our B2B marketing strategy, accelerate our commercial success across key commercial verticals, and position ColdSnap as the next great consumer-technology innovation in food and beverage.
Position Overview
The VP of Marketing will be a key member of the leadership team, responsible for developing and executing a comprehensive B2B marketing strategy that drives adoption of ColdSnap’s platform across multiple commercial verticals including (not limited to): corporate offices and breakrooms, college/universities, country clubs & resorts, car dealerships, education, and hospitality.
This leader will combine strategic vision with hands-on execution, bringing deep expertise in B2B marketing, channel development, and customer engagement within a hardware + consumables business model. The ideal candidate has scaled innovative products through commercial verticals and built brand equity that translates to enterprise demand.
ColdSnap seeks a full-stack marketer who is fluent across a spectrum of marketing functions - including strategy, creative, analytics, automation, and revenue operations.
Please note, we are only considering candidates local to the Billerica, MA office at this time.
Key Responsibilities
B2B Marketing & Commercial Growth
- Develop and execute ColdSnap’s go-to-market strategy focused on key commercial verticals.
- Create vertical-specific campaigns, sales enablement materials, and case studies that demonstrate value to ColdSnap customers.
- Collaborate with sales leadership to generate qualified leads, shorten the sales cycle, and increase machine and pod utilization rates.
- Identify strategic partnerships and co-marketing opportunities that expand ColdSnap’s footprint within key verticals.
Brand Strategy & Positioning
- Develop the ColdSnap brand voice to resonate with commercial buyers while maintaining consumer appeal.
- Craft a compelling story that highlights ColdSnap’s innovation and convenience.
- Ensure cohesive brand messaging across digital, sales, PR, and tradeshow/event touchpoints.
Digital, PR, and Event Marketing
- Oversee all digital and performance marketing efforts, including SEO, paid search, and digital advertising.
- Lead public relations and media campaigns that elevate ColdSnap as a disruptive leader in food technology and workplace innovation.
- Manage trade shows, events, and customer-specific showcases.
Team Development & Leadership
- Build and mentor a high-performing ColdSnap marketing team.
- Oversee external partners including creative and PR agencies, as well as marketing technology vendors.
- Foster cross-functional alignment between ColdSnap’s marketing, sales, and operations.
Qualifications
- 15+ years of progressive marketing experience, including executive leadership in B2B or commercial marketing roles.
- Proven success driving adoption of innovative hardware or CPG platforms across multiple business verticals.
- Strong background in commercial go-to-market strategy and account-based marketing.
- Expertise in digital marketing, performance analytics, and CRM-driven lead management.
- Experience with HubSpot (CRM), Shopify (website), and other marketing technology platforms.
- Exceptional storytelling, leadership, and cross-functional collaboration skills.
- Bachelor’s degree required; MBA or advanced degree preferred.
Compensation
- Competitive executive salary
- Meaningful equity participation (stock options)
- Comprehensive benefits package
Why Join ColdSnap
ColdSnap offers a rare opportunity to lead marketing for a category-creating innovation with global potential. As VP of Marketing, you’ll drive strategy and storytelling that power ColdSnap’s growth across commercial channels from the world’s leading corporations and campuses to luxury hotels and healthcare systems. Join a team that’s redefining refreshment and transforming workplaces and other commercial verticals.