Job Description
Job DescriptionDescription:
Wilson Farm seeks an experienced, hands-on, store-based, Marketing Associate. This is a full-time onsite position (5 days, 45-50 hours/week, which may evolve as you get to know the business, and during our peak seasons, holidays and events, will likely increase). Ideally, scheduled days off would be Monday & Tuesday. Above all, this is a general Marketing position with a focus on Event Coordination. You will be fully engaged and involved within the day to day of the Marketing and Events department. We are a high-energy, customer-focused, hard-working organization and like to have fun! This position starts at $23/hr commensurate with experience.
Responsibilities:
- Work with department manager to create new and fresh ideas for promotional opportunities
- Facilitate in-store and off-site promotions and events as well as seasonal activities to increase customer foot traffic and boost overall sales. This includes all food samplings, department specialty events (including in-store festivals, pick-your-own tulips, weekend Fall activities in October, ice cream social weekend, and more!), employee events, etc., and all logistics necessary to successfully execute these activities
- Expand use of public relations, advertising and community relations (participate in writing/designing collateral materials)
- Miscellaneous projects include (but not limited to): photograph Wilson Farm offerings, maintain signage, and any/all projects and assignments as created by the department manager, you or management
Requirements:
- Minimum of 3-5 years relevant experience in marketing, promotions and events - ideally in the retail, event planning or hospitality industries
- Experience with planning/managing a promotional budget, resources and logistics
- Flexible and adaptable work style (priorities can shift quickly), "can-do" attitude
- Enthusiastic, innovative and outgoing personality
Qualifications:
- Experience with both MACs and PCs
- Expertise with promotions on social media platforms
- Proficient with Microsoft Office Suite, Adobe Suite; including Illustrator & Photoshop
- Strong communication skills: verbal and written
- Degree in Marketing, Communications or Business preferred