Job Description
Job Description
America’s Test Kitchen (ATK) is seeking a strategic and collaborative Marketing Director, Streaming & Partnerships to lead marketing strategy and partner engagement across our growing FAST, OTT & digital subscriber ecosystems. This is an externally facing role that will represent the ATK marketing team in key conversations that span business development, sponsorships, brand integrations, viewer engagement & subscriber acquisition initiatives.
The ideal candidate brings a wealth of experience at activating partner relationships in the media vertical, inclusive of marketing strategy for streaming channels, video content, programming launches, & branded content. This leader will be responsible for partnership ideation & execution, driving awareness, tune-in, viewership growth, and ultimately revenue through innovative promotions and co-marketing partnerships. They will serve as the connective tissue between the partner and ATK’s content, creative, marketing, distribution and brand partnership teams.
Reports to: Vice President of Marketing
Key Responsibilities
Streaming & FAST Marketing Strategy
- Lead end-to-end marketing strategy for ATK’s FAST channels and original programming across major streaming platforms including Netflix, Roku, Amazon Prime Video, Pluto TV, Samsung TV+, Vizio WatchFree+, LG Channels, Xumo Play, and others.
- Drive awareness and tune-in through integrated promotional campaigns, cross-platform storytelling, and platform-specific marketing initiatives.
- Monitor industry trends, platform innovations, and competitive activity in the FAST/OTT landscape to inform strategy and opportunity identification.
Brand Partnerships, Sponsorships & Cross-Functional Leadership
- Serve as strategic marketing partner to Sponsorships and Brand Partnerships teams, supporting ideation, pitching, strategy, and execution of original and co-branded content.
- Work cross-functionally with content, creative, video, and marketing teams to align messaging, assets, and storytelling across paid, owned, and earned channels.
- Act as a “quarterback” across internal teams to support continued business growth, including sponsorship revenue, subscriber acquisition, and brand-enhancing executions
Platform Partnerships & Co-Marketing
- Build, manage, and deepen strong, mutually beneficial relationships with platform marketing and content teams.
- Serve as ATK’s primary marketing lead in Quarterly Business Reviews (QBRs), aligning on performance, learnings, and upcoming initiatives.
- Identify, evaluate, and execute co-marketing and promotional opportunities that accelerate channel growth, viewership (HOV), and revenue.
- Champion ATK internally and externally to optimize visibility, positioning, and long-term platform success.
Promotions, Launches & Campaign Execution
- Lead promotional planning for new show launches, channel launches, and exclusive platform initiatives.
- Create marketing briefs for each major campaign to align internal ATK stakeholders on objectives, audience targets, brand positioning, media formats and key timelines
- Develop and submit monthly marathon promotion concepts, platform-specific materials, and follow-up advocacy to secure placement.
- Oversee promo refresh cycles, ensuring creative remains current, effective, and aligned with platform needs.
- Evaluate and approve free promotional opportunities, recognizing their strategic value for channel awareness and performance.
YouTube Originals & Social Promotion
- Partner closely with the YouTube Originals team as the marketing liaison for show launches, programming slates, and platform initiatives.
- Coordinate FAST-focused social promotion with the Marketing team, planning posts and campaigns to support launches and platform moments.
- Oversee development of FAST-specific social assets, including vertical (9:16) video formats, as needed.
Messaging, Copy & Performance Optimization
- Create, review, and refine promo scripts and calls-to-action (CTAs) across all FAST platforms, ensuring consistent brand voice, terminology, and messaging.
- Partner on performance measurement, reporting, and optimization using platform analytics, engagement KPIs, and partnership results.
- Ensure all promotional copy and creative aligns with ATK brand guidelines, business goals, and target audiences.
Qualifications & Experience
- 8–12+ years of experience in a strategic marketing role supporting partnership activations
- Exceptional communication, relationship-building, and project management skills
- Proven success leading platform marketing, co-marketing partnerships, and cross-functional initiatives in the media vertical
- Strong understanding of FAST/OTT distribution models, platform ecosystems, and performance metrics.
- Understanding of how to develop impactful marketing creative across CTV, Social and Mobile environments
- Experience collaborating with sponsorship, branded content, or revenue teams a strong plus
- Highly strategic yet execution-oriented, with the ability to manage multiple partners and initiatives simultaneously.
Salary Range:$95,000-$125,000
The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.
This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.
Travel requirement: This role requires occasional travel to partner meetings and industry events
About America’s Test Kitchen:
The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), award-winning magazine (Cook’s Illustrated) and limited-edition newsstand issues, cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential Membership for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.
Why America’s Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and in life.
We at America’s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.