Marketing, Experience and Activities Specialist
Job Description
Job Description
Job Title: Marketing, Experience, and Activities Specialist
Department: Administrative and General
Reports To: Director of Sales and Marketing/General Manager
FLSA Status: Exempt
Summary: This role will be responsible for marketing the resort and outlets to future
guests, as well as creating memorable experiences for our guests and marketing them
to future guests. You’ll play a vital role in delivering exceptional programs and services.
This position will interact positively with guests and promote our hotel facilities.
Duties and Responsibilities Include the following. Other duties may be assigned.
Marketing Focus:
● Develop promotional pieces and communicate via digital channels and social
media
● Develop & implement strategic marketing plans to drive brand awareness &
revenue growth
● Collaborate with cross-functional teams to execute marketing initiatives
● Analyze market trends and competitor activity to identify opportunities for growth
● Assist in coordinating creative, developing creative and marketing project
requests.
● Support in coordinating and organizing details for photoshoots.
● Be knowledgeable in marketing, including channels, segments, and
demographics, and able to support – as needed.
● Manage online presence with an emphasis on creating unique and engaging
content for social media platforms, hotel websites and third party sites
● Conduct and track on-going marketing campaigns for a variety of hotel ancillary
outlets
● Continually manage social media accounts, including Facebook, X, YouTube and
Instagram, ensuring imagery and copy is consistent with the identity and
positioning of property and outlets
● Supports promotional packages/campaigns including requesting creative,
drafting the communication plan, and sending a marketing recap once completed
● Support in the development of break-thru creative materials, online and offline
● Supports with communication (flyers, signs, eblasts, etc.) work with supporting
management, ownership and design on design and creation of new materials
● Maintains and stores a chronological order of media library and electronic files of
all advertising materials by property and activity.
● Assist with the coordination of guest promotional collateral
● Coordinate media-related inquiries & press visit efforts
● Assist with digital marketing efforts, including e-mail communication, ad
placements & SEO.
● Maintain photo library and ensure PR agencies and Sales & Marketing teams
have latest imagery
● Ensure follow up with guests on all social and digital platforms is performed in a
timely manner to maintain a high level of guest satisfaction and quality service.
● Manage digital marketing campaigns, social media platforms
● Coordinate reservations, amenities, and appointments for media visitors, VIPs,
and social influencers, preparing the operations team for arrivals
Experience & Activities Focus:
● Developing and implementing programming.
● Coordinating, planning and scheduling activities for the weekly calendar,
collaborating with operations to ensure accurate communication of all event
details to agencies and the public.
● Develop and execute a comprehensive event and experience strategy
● Plan, organize, execute, and promote a variety of events.
● Collaborate with cross-functional teams to ensure seamless event planning,
execution, and follow-up.
● Handle individual reservations for VIP clients.
● Creativity and innovation in conceptualizing unique event experiences
● Provide event-specific support
Other
● Must have excellent verbal and written communication skills
● Strong organizational skills including attention to detail and multitasking skills in a
fast-paced environment.
● Strong problem-solving skills and the ability to adapt to changing circumstances.
● Proficient in the use of Microsoft Office suite (Word, Excel, PowerPoint and
Outlook)
● Working product knowledge of hotel facilities, capacities and room dimensions as
well as to have the same knowledge of competitive hotels.
● Working knowledge of standard office administrative practices and procedures.
● Able to effectively communicate in English, in both written and oral forms.
● Ability to take initiative, to succeed under pressure and meet deadlines.
● Ability to prioritize, organize and follow up
● Able to establish and maintain effective working relationships with fellow team
members and customers.
● Able to effectively deal with internal and external customers, some of whom will
require a high level of patience, tact and diplomacy to defuse anger and collect
accurate information and resolve conflicts.
● Comply with attendance rules and be available to work on a regular basis. Able
to work varied shifts, including Weekday, Evenings, weekends and holidays as
needed.
● Maintain high standards of personal appearance and grooming, which includes
wearing the proper uniform and nametag.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed above and below are representative of the
knowledge, skill, and/or ability required. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
Language Ability:
Ability to read and interpret documents such as safety rules, operating and maintenance
instructions, and procedure manuals. Ability to write routine reports and
correspondence. Ability to speak effectively before groups of customers or employees
of organization.
Math Ability:
Ability to calculate figures and amounts such as discounts, interest, commissions,
proportions, percentages, area, circumference, and volume. Ability to apply concepts of
basic algebra and geometry.
Reasoning Ability:
Ability to apply common sense understanding to carry out instructions furnished in
written, oral, or diagram form. Ability to deal with problems involving several concrete
variables in standardized situations.
Computer Skills:
To perform this job successfully, an individual should have knowledge of word
processing, spreadsheet, accounting, and internet software, contact management
systems, as well as PowerPoint.
Education/Experience:
Associate's degree (A.A./A.S.) or equivalent from two-year college or technical school;
and four to six years related experience and/or training; or equivalent combination of
education and experience.
Knowledge, Skills, and Other Abilities:
● Oral and written communication skills
● Presentation skills
● Internet/social media management
Physical Demands:
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.
While performing the duties of this job, the employee is frequently required to sit, use
hands, and talk or hear. The employee is occasionally required to stand, walk, reach
with hands and arms, climb or balance, and stoop, kneel, crouch or crawl. The
employee must occasionally lift and/or move up to 25 pounds.
Work Environment:
The work environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.
The noise level in the work environment is usually moderate.