Job Description
Marketing Coordinator — Go Blue Tours
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Company: Go Blue Tours LLC
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Location: Middleton, MA — On-Site (Hybrid)
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Job Type: Full-Time
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Reports To: Managing Director
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Salary: $55,000 - Commensurate with Experience
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About Go Blue Tours
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Go Blue Tours and subsidiaries is a leading student travel operator specializing in year-round group travel to destinations around the world.
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With more than 100,000 travelers served and a nationwide campus ambassador program, we're a fast-moving, social-first brand built around travel, college culture, and unforgettable experiences.
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We're looking for a Marketing Coordinator to help drive our day-to-day marketing across social media, paid advertising, email/CRM, website content, and our campus ambassador program.
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About the Role
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This is a hands-on marketing position for someone who is creative, digitally savvy, organized, and comfortable working with both content and data.
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You'll manage social media, support PPC campaigns, work in HubSpot, help maintain our website, create marketing materials, and collaborate closely with our sales team and campus ambassadors.
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The ideal candidate understands how to communicate authentically with a college-age audience, is comfortable learning new technology, and can manage multiple priorities in a fast-paced environment.
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Key Responsibilities
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- Manage Go Blue Tours and subsidiaries ' Instagram, TikTok, and Facebook presence, including content calendars, posting, engagement, and trend-based content
- Plan, manage, and optimize Google Ads and Meta Ads campaigns, including targeting, budgets, creative, and performance reporting
- Use HubSpot for email marketing, lead nurturing, campaign management, and CRM activities
- Maintain accurate lead and customer information and work with the sales team to support lead follow-up and conversion
- Create email campaigns, promotional graphics, social content, and website content
- Maintain and update the Go Blue Tours website; familiarity with Next.js and GitHub is preferred
- Support and coordinate marketing initiatives with our nationwide campus ambassador/campus manager program
- Track social, PPC, email, website, and booking performance and use data to improve campaigns
- Stay current with AI tools and emerging marketing technology and identify ways to improve content, efficiency, and campaign performance
- Coordinate with photographers, videographers, developers, and outside vendors as needed
- Support seasonal marketing campaigns, particularly during peak season
- Work closely with the sales/booking team on promotional and lead-generation initiatives
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Qualifications
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- Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience
- 2+ years of marketing experience preferred
- Strong hands-on experience with Instagram, TikTok, and Facebook
- Experience managing Google Ads and/or Meta Ads
- Working knowledge of HubSpot or a similar CRM/marketing platform
- Strong writing, communication, and organizational skills
- Comfortable working with marketing data and performance metrics
- Familiarity with Next.js, GitHub, Google Workspace, and Meta Business Suite is a plus
- Experience with Canva, Adobe Creative Suite, CapCut, or similar tools is a plus
- Travel, hospitality, student/youth marketing, or campus marketing experience is a plus
- Self-starter who can work independently while collaborating with a small team
- Comfortable with a fast-paced, youth-oriented brand and social media environment
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