Job Description
Job Description
Exciting opportunity to strengthen your skillset! Temporary Digital Marketing Specialist opportunity- fully remote. Anticipated need is 6 months beginning in January 2026.
Position Summary:
Girl Scouts of Eastern Massachusetts’ (GSEMA) Digital Marketing Specialist is responsible for projects that include email marketing, digital advertising (e.g. online and social platforms), and website maintenance to build the GSEMA community, showcase GSEMA programs, recruit new members, and improve the visibility and awareness of the organization. The Digital Marketing Specialist will report to the Senior Director of Marketing and will work closely with the marketing team, and well as the membership, program, outdoor program, advancement, and product program teams.
Key Responsibilities:
- Responsible for managing GSEMA’s email campaigns and communicating organization brand through email marketing. Collaborate with internal departments and marketing team members to manage content, layout and scheduling; work with the Graphic Design Manager for graphics, images and design templates, and the Writer/Editor for drafting/proofing email content.
- Analyze email marketing campaigns and make recommendations for improvement.
- Manage trigger email campaigns throughout the customer lifecycle to maximize conversion.
- Track and report on email campaigns in order to guide improvements.
- Ensure that all email campaigns comply with current industry email best practices.
- Maintain proficiency in Salesforce Marketing Cloud, performing A/B testing, evaluating results, and coaching/training other staff on best practices and to overcome challenges.
- Monitor and evaluate issues affecting the customer base and create strategies and messaging to promote the organization’s work and more deeply engage our membership and various constituencies.
- Promote the brand value of GSEMA using a range of traditional and new media marketing tools to enhance visibility, engagement and loyalty. Manage social media ad campaigns to support membership and revenue growth.
- Cultivate and manage collaborative relationships and build trust within the organization and externally by anticipating needs and communicating clearly and consistently.
- In collaboration with the Senior Writer/Editor, manage content for GSEMA’s web presence (requires working with content management software).
- Coordinate web projects across departments.
- Maintain and refresh Google Analytics and Adwords campaigns and develop remarketing/retargeting strategies (e.g. Facebook Pixel).
- Track and report on all site metrics.
Skills and Qualifications required:
- Without Bachelor’s degree, minimum of 6 years of equivalent experience as outlined below.
- With Bachelor’s degree, minimum of 2 years of proven experience with digital marketing strategies and web maintenance, preferably within a non-profit or marketing-related field.
- Experience developing, implementing, and analyzing both traditional and social media metrics.
- Innovative thinker, with a track record for translating strategic thinking into action plans and results.
- Experience using digital marketing tools, including developing social media advertising campaigns.
- Proficient in the use of Microsoft Office, Adobe Experience Manager, Salesforce, and Salesforce Marketing Cloud (Journey Builder).
- Ability to effectively identify, analyze and solve practical problems and successfully manage a variety of variables and personalities; ability to adapt in a changing environment.
- Capacity to, independently and as part of a team, plan, organize and prioritize work, while managing multiple deadlines in a fast-paced environment.
- Detail-oriented with strong writing, editing and design skills; capable of presenting written and numerical data effectively.
- Understand and value the Girl Scout brand and mission and have a passion for working at a mission-driven organization.
Work Environment: Remote work arrangement. Days and hours of work are Monday through Friday with a 37.5 hour ET per week schedule. Occasional evening and weekend work may be required as job duties demand.
Council Citizen:
- Maintain confidentiality on behalf of the Girl Scout organization and in accordance with the GSEMA Comprehensive Information Security Program (CISP).
- Commit to our mission of building girls of courage, confidence and character, who make the world a better place.
- Work with individuals of diverse backgrounds and ages, and accept the Girl Scout commitment to work with all without regard to age, race, ethnicity/culture, country of origin, religion, language, socio economic status, gender, gender identity and expression, sexual orientation, neurodiversity, ability or political affiliation.
- Possess a collaborative approach and outlook; demonstrated ability to establish trust and professional relationships with staff across all levels of the organization; ability to work with divergent opinions; promote collaboration and exchange of ideas.
- Stay current on GSEMA and Girl Scouts of the United States of America (GSUSA) policies, procedures and strategic goals and initiatives.
- Staff “All Hands on Deck” (AHOD) events as needed (some evenings and weekends required).
- Perform other duties as assigned.
Physical Demands:
- Ability to lift and manipulate up to 15 pounds, with or without reasonable accommodation.
- May involve prolonged periods of sitting or working on a computer.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Girl Scouts of Eastern Massachusetts is an equal opportunity employer
At Girl Scouts of Eastern Massachusetts, we strive to create transformative learning experiences and leadership opportunities for all girls. The threads of diversity and inclusion are woven tightly into our mission of supporting and nurturing girls of courage, confidence and character, who make the world a better place.
We hold firm in our belief that a culture of diversity and inclusion promotes unity, creates personal and professional growth opportunities for our employees, and supports safety and transformation for our volunteers and girls of all backgrounds.
Diversity and inclusion is more than an initiative; it’s a set of shared values that defines the fabric of our mission.
Company DescriptionGirl Scouts of Eastern Massachusetts is an equal opportunity employer
At Girl Scouts of Eastern Massachusetts, we strive to create transformative learning experiences and leadership opportunities for all girls. The threads of diversity and inclusion are woven tightly into our mission of supporting and nurturing girls of courage, confidence and character, who make the world a better place.
We hold firm in our belief that a culture of diversity and inclusion promotes unity, creates personal and professional growth opportunities for our employees, and supports safety and transformation for our volunteers and girls of all backgrounds.
Diversity and inclusion are more than an initiative; it’s a set of shared values that defines the fabric of our mission.
Contact us at https://www.gsema.org/en/discover/about-gsema/careers.html
Company Description
Girl Scouts of Eastern Massachusetts is an equal opportunity employer \r\n\r\nAt Girl Scouts of Eastern Massachusetts, we strive to create transformative learning experiences and leadership opportunities for all girls. The threads of diversity and inclusion are woven tightly into our mission of supporting and nurturing girls of courage, confidence and character, who make the world a better place. \r\n\r\nWe hold firm in our belief that a culture of diversity and inclusion promotes unity, creates personal and professional growth opportunities for our employees, and supports safety and transformation for our volunteers and girls of all backgrounds. \r\n\r\nDiversity and inclusion are more than an initiative; it’s a set of shared values that defines the fabric of our mission.\r\n\r\nContact us at https://www.gsema.org/en/discover/about-gsema/careers.html