Job Description
Job Description
About Care Access
Care Access is working to make the future of health better for all. With hundreds of research locations, mobile clinics, and clinicians across the globe, we bring world-class research and health services directly into communities that often face barriers to care. We are dedicated to ensuring that every person has the opportunity to understand their health, access the care they need, and contribute to the medical breakthroughs of tomorrow.
With programs like Future of Medicine, which makes advanced health screenings and research opportunities accessible to communities worldwide, and Difference Makers, which supports local leaders to expand their community health and wellbeing efforts, we put people at the heart of medical progress. Through partnerships, technology, and perseverance, we are reimagining how clinical research and health services reach the world. Together, we are building a future of health that is better and more accessible for all.
To learn more about Care Access, visit www.CareAccess.com.
How This Role Makes a DifferenceWe're seeking a strategic, creative, and technically proficient Senior Consumer Lifecycle Marketing Manager to lead personalized, data-driven engagement strategies that nurture and retain members across their health journey. You'll develop and manage timely, relevant communications that educate, motivate, and engage our audience to take the next step in understanding their health or participating in research.You'll own full-cycle campaign development, working with cross-functional teams to build journeys that reflect user behavior, health interests, and readiness. If you're passionate about health access and performance-driven storytelling, this role is for you.How You'll Make An Impact
- Lead the strategy, development, and execution of lifecycle marketing programs — from onboarding to relationship development and advocacy
- Create segmented, automated campaigns across the customer journey using Customer.io
- Deliver compelling, mission-aligned messaging across email, SMS, and in-app channels that are personalized based on member behavior, health status, and research readiness
- Manage a monthly email newsletter that informs, inspires, and connects members to ongoing benefits and research opportunities
- Use tools like Segment and Google Analytics to guide segmentation, monitor engagement, and refine audience targeting
- Define KPIs and lead ongoing A/B testing and performance optimization of subject lines, content, timing, and creative
- Work cross-functionally with content development, clinical operations, and data teams to ensure alignment on messaging and timing
- Maintain brand voice and health literacy standards in all messaging
- Stay informed on email deliverability best practices, marketing regulations, and platform capabilities
The Expertise Required
- 5–7 years of experience in lifecycle, CRM, or email marketing, ideally within healthcare, clinical research, digital health or wellness
- Hands-on experience with Customer.io, HubSpot, Salesforce or other automation platforms
- Strong command of audience segmentation, event-based triggers, and journey mapping
- Excellent copywriting and content strategy skills with the ability to craft messages that are clear, warm, and effective
- Skilled in campaign analytics –interpret dashboards, share insights, and make data-informed decisions
- Working knowledge of email deliverability, list hygiene, and domain authentication
- Experience managing cross-functional collaborators, including creative and compliance stakeholders
- Ability to juggle multiple priorities in a fast-moving, highly collaborative environment
- Familiarity with regulated communications and ethical marketing standards (e.g., IRB, HIPAA, CAN-SPAM, opt-in flows)
Certifications/Licenses, Education, and Experience:
- 5–7 years of experience in lifecycle, CRM, or email marketing
How We Work Together
- Location: Remote within the United States. This role requires 100% of work to be performed in a remote office environment.
- Travel: This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
- Physical demands associated with this position Include: The ability to use keyboards and other computer equipment.
Benefits & Perks
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
Diversity & Inclusion
We work with and serve people from diverse cultures and communities around the world. We are stronger and better when we build a team representing the communities we support. We maintain an inclusive culture where people from a broad range of backgrounds feel valued and respected as they contribute to our mission.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Care Access is unable to sponsor work visas at this time.
If you need an accommodation to apply for a role with Care Access, please reach out to: TalentAcquisition@careaccess.com