Job Description
Job Description
Nova Biomedical: One Global Brand. One Vision. Together under one name.
Advanced Instruments and Nova Biomedical are now united under one brand, Nova Biomedical, marking a major milestone in our journey to deliver greater value to our customers. By combining our strengths, we're accelerating innovation, supporting critical workflows, and delivering world-class service across the biopharmaceutical and clinical markets.
Job Summary:
Nova Biomedical is seeking a Manager, Digital Marketing Bio to drive digital demand generation, customer engagement, and pipeline growth for the BIO business. Reporting to the Senior Director, Global Bio Marketing, this hands-on role will develop and execute integrated digital marketing programs across web, search, social media, email, marketing automation, and third-party media.
The Global Digital Marketing Manager will use analytics, attribution, and ongoing campaign optimization to deliver measurable growth in leads, pipeline, and revenue. This position will balance strategic planning with hands-on program execution while collaborating with Marketing, Sales, Product Management, and Events teams across global and regional initiatives.
Responsibilities:
- Drive integrated campaigns across digital channels to generate demand, engage customers, and support pipeline growth.
- Optimize websites, landing pages, conversion paths, and digital customer journeys.
- Lead SEO, SEM, GEO, and AEO initiatives to improve search visibility and performance.
- Manage marketing automation, email nurture programs, lead flow, and related digital processes.
- Build reporting, attribution, and performance dashboards to measure campaign effectiveness.
- Optimize campaigns and marketing investment based on performance data, attribution, and ROI.
- Partner with Marketing, Sales, Product Management, and Events to drive growth across global and regional campaigns.
- Perform other duties as assigned.
Experience Requirements:
- Bachelor’s degree in Marketing or an equivalent combination of education and relevant professional experience.
- Five or more years of experience in digital marketing, demand generation, growth marketing, or a related field.
- Proven success managing multi-channel digital campaigns across search, paid media, social, email, and marketing automation.
- Experience with analytics, attribution, CRM, lead management, and performance reporting.
- Strong analytical, communication, and cross-functional collaboration skills.
- Ability to balance digital strategy with hands-on execution and data-driven decision making.
- Experience in biotechnology, life sciences, or technical B2B marketing preferred.
- Experience with Salesforce and marketing automation platforms preferred.
- Knowledge of ABM, content syndication, digital lead generation, AI-driven search, GEO, and AEO preferred.
- Experience supporting global or multi-regional campaigns preferred.
Physical Requirements and Working Conditions:
- Comfort with working at a computer for extended periods.
- Capacity to lift and carry up to [25–50] pounds as required
- Able to communicate effectively via phone, video, and written communication.
- Occasional need to move about the office to access meetings or resources.
Why Work for Nova Biomedical
- Flexible Medical, Dental, & Vision Coverage
- Competitive 401k company match
- Bonus Program, Generous PTO and paid holidays
- Generous Tuition reimbursement
- Hybrid and flexible work arrangements
- Professional development, engagement and events
- Company marketplace for lunch and snacks in our Norwood, MA, Billerica, MA and Westbrook, ME offices
- Company subsidized cafeteria in our Waltham, MA office
Work Location: Hybrid in Waltham, MA (Monday - Thursday Onsite, Friday Remote)
Targeted Salary Range: $130,000 to $170,000 annually
Nova Biomedical believes in transparency and integrity throughout all we do, including compensation. The provided salary range for this role represents the expected base salary or hourly rate for this opening. Actual compensation will be commensurate with the candidate’s experience and may vary based on individual factors such as location, skills, and education.
About the Company
At Nova Biomedical, we’re not just building instruments, we’re powering breakthroughs that improve lives. Our smart, science-driven solutions are trusted in over 100 countries to speed drug development and enhance patient care.
Our integration brings together more than 70 years of scientific excellence with Nova’s cutting-edge innovation, forming a powerhouse of precision, purpose, and possibility. With FDA-registered, ISO-certified manufacturing, more than 125 FDA approvals, and industry-trusted diagnostics, we’re setting new standards in quality and reliability. Nova Biomedical is proud to be a global leader in osmolality testing and biotechnology and in vitro diagnostic (IVD) instrumentation, dedicated to advancing patient care and scientific discovery with a legacy that continues to shape the future of life sciences.
With headquarters in Norwood and Waltham, Massachusetts, and a global team of nearly 2,000 employees, we’re building a collaborative, empowered culture grounded in shared values: Customer Centricity, Ingenuity, Ownership & Accountability, Collaboration, and Integrity.
Working at Nova Biomedical means joining a mission-driven organization where your contributions matter. Whether you're in engineering, science, manufacturing, or support, you’ll be part of a team that values innovation, invests in your growth, and is committed to making a real-world impact on global health.
Explore what’s next with us at novabiomedical.com
EEO Statement:
Nova Biomedical takes pride in being an equal opportunity employer committed to hiring a diverse and inclusive workforce. As a part of our commitment to a diverse and inclusive workforce, Nova Biomedical will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.
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