Marketing Specialist

Job Description

Job DescriptionCompany Description

Appcast is the global leader in programmatic recruitment advertising technology and services. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage job advertising annually for enterprise clients across industries. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe. Appcast is part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. 

Job Description

We are seeking an exceptional Marketing Specialist who will play a key role contributing to our demand generation efforts and support the broader marketing function. The primary focus of this role is to help drive and scale lead generation and engagement through cross-functional marketing support—including campaign execution, internal communications, and data/reporting – but will also support customer marketing and corporate branding. The ideal candidate has a foundation in B2B marketing, is operationally minded, and thrives in a collaborative, fast-paced environment. 

This person will have the opportunity to be hands-on with Appcast’s marketing leadership team. This person must have excellent communication skills, professionalism, and an eagerness to learn and contribute to the Marketing team and the business. 

Job Responsibilities

Demand Generation & Customer Marketing Support 

• Assist in executing multi-channel demand generation campaigns that support lead acquisition and pipeline growth. 
• Assist in executing customer marketing and engagement campaigns that support retention and account growth. 
• Help maintain and optimize email recipient lists, ensuring data quality and segmentation to support campaign targeting and performance. 
• Collaborate on the drafting and scheduling of future marketing emails, including newsletters, product announcements, and nurture campaigns. 
• Support customer referrals, gifting, and sponsorship programs that drive engagement from Appcast’s existing customer base. 

Operations & Internal Enablement 

• Provide marketing operations tasks as needed, executing a specific subset of tasks. 
• Maintain prospect and customer data hygiene in CRM/marketing automation tools to ensure effective segmentation and performance tracking. 
• Deliver internal Appcast branded enablement assets (like branded PowerPoint, Word and Excel templates) to support internal alignment and consistency. 
• Research marketing trends in campaigns and positioning amongst competitors. 
• Contribute to performance reporting for demand generation and customer marketing efforts, helping assess campaign ROI and opportunities for optimization. 

Communications & Vendor Management 

• Support internal communication initiatives to keep stakeholders informed and engaged about marketing programs and campaigns. 
• Coordinate with swag vendors for ordering and distribution of promotional items; collaborate with designs and creatives as needed. 
• Assist in creating visually appealing sales documents and support design needs for proposals and internal presentations. 
• Research and seek out additional marketing vendors (this could include a variety of providers; for example - vendors that support digital media strategies, lead delivery, customer reviews, and/or branding and design). 

Qualifications

• Strong written and verbal communication skills. 
• Organized with strong attention to detail and ability to manage multiple priorities. 
• Proficient in Microsoft Office (especially PowerPoint and Word), Microsoft Teams, and basic design tools (e.g., Canva). 
• Familiarity with demand generation strategies and standard marketing funnels. 

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 
• 0–3 years of experience in marketing, preferably in B2B or SaaS environments. 
• Experience with email marketing, CRM platforms (e.g., HubSpot, Salesforce), and marketing automation tools. 
• Experience with project management tools like Monday.com preferred.

Travel Requirements

• This position does not require any travel

Fair Labor Standards Act Status

• Salaried Non-Exempt: Personnel will earn their regular salary and be entitled to overtime pay when they work over 40 hours in a workweek.

Supervisory Responsibilities

• This position has no supervisory responsibilities

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read Our Story and check out Working at Appcast on our website.
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.

All your information will be kept confidential according to EEO guidelines.

Appcast is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

E-Verify® is a registered trademark of the U.S. Department of Homeland Security. This employer does not use E-Verify to pre-screen job applicants and will not discriminate based on national origin, citizenship, or immigration status.