Senior Manager, Digital Marketing & Demand Generation

Job Description

Job DescriptionSalary:

About EdgeBeam Wireless
EdgeBeam is the worlds first Hybrid Network Operator (HNO), a foundational layer at the edge enabling one-to-many data distribution across todays wireless networks. Providing a more efficient and economical way to move enterprise-grade data in the last mile, EdgeBeam reduces network congestion and lowers capital investment.

Serving industries from connected vehicles and public safety to IoT services, EdgeBeam is strengthening U.S. network performance and laying the foundation for future wireless innovation.

Role Overview
EdgeBeam Wireless is seeking a data-driven, hands-on Marketing & Demand Generation leader to help scale our pipeline generation efforts and support company growth. This role focuses on building, executing, and optimizing demand generation programs that drive qualified leads and measurable revenue impact.

The position complements an existing marketing foundation centered on brand, product marketing, and messaging by bringing strong expertise in demand generation execution, analytics, and funnel optimization. The role will work closely with Sales, Product Marketing, and external agency partners to deliver scalable, high-performing campaigns.

The ideal candidate is a strong individual contributor who thrives in a fast-moving environment, enjoys owning programs end to end, and brings analytical rigor to marketing decision-making. Just as important, they lead with the principles that define how we operate as a team:

• Customers First: We build to solve real-world problems for our users
• Dig Deep: We operate with rigor, curiosity, and attention to detail
• Win Together: We work in teams, share credit, and help each other succeed
• Disagree & Commit: We welcome respectful debate, then align and execute
• No Jerks: We prioritize kindness, respect, and collaboration in all directions

Key Responsibilities

Demand Generation & Campaign Leadership

• Develop and manage demand generation programs across:
  • Paid social (LinkedIn)
  • Paid search and retargeting (Google Ads)
  • Email marketing (Pardot)
  • Webinars, events, and lifecycle campaigns
• Partner closely with EdgeBeams external marketing agency, which supports campaign execution, creative development, and paid media management.
• Provide clear campaign briefs, oversee execution, and ensure campaigns launch on time and meet performance goals.
• Build scalable inbound and outbound programs aligned to defined ICPs and business priorities.

Marketing Analytics & Funnel Optimization

• Own marketing performance measurement, including dashboards, reporting, and basic attribution using Salesforce, Pardot, and Google Analytics.
• Monitor funnel performance from lead through pipeline and identify opportunities to improve conversion rates.
• Analyze channel ROI and provide recommendations to guide budget allocation and campaign prioritization.
• Ensure accurate tracking, data integrity, and effective use of the MarTech stack.

Execution & Marketing Operations

• Collaborate with the agency and internal stakeholders to manage campaign timelines, deliverables, and optimization cycles.
• Build and optimize nurture programs and automated workflows within Pardot.
• Support continuous testing and experimentation across messaging, creative, and channels.
• Maintain and improve marketing workflows in Salesforce/Pardot to support reporting and lead management.

Cross-Functional Collaboration

• Work closely with Product Marketing to create messaging and campaign assets, including writing campaign copy and contributing to asset development.
  • Experience collaborating on design or using tools like Figma is a plus, but not required.
• Partner with Sales leadership on ICP alignment, lead qualification, routing, and ongoing feedback loops.
• Provide clear performance insights and updates to marketing and company leadership.

Qualifications & Experience

• 47+ yearsof experience in B2B demand generation, growth marketing, or performance marketing.
• Hands-on experience with:
  • Paid social advertising onLinkedIn
  • Paid search and retargeting viaGoogle Ads
  • Email marketing through Pardot
• Strong analytical mindset with experience tracking funnel metrics and campaign performance viaGoogle Analytics .
• Familiarity with Salesforce CRM and Pardot marketing automation .
• Experience working with or managing external marketing agencies.
• Comfortable writing campaign copy and collaborating on creative assets.
• Highly organized, data-driven, and comfortable balancing strategy with execution.
• Experience in startup or high-growth environments preferred.

30 / 60 / 90-Day Success Plan

First 30 Days Ramp-Up & Assessment

• Gain a deep understanding of EdgeBeams products, customers, ICPs, and go-to-market strategy.
• Meet with Marketing, Sales, RevOps, and Leadership to align on goals and priorities.
• Audit existing demand generation programs, campaigns, and agency workflows.
• Review funnel performance, lead sources, and current reporting in Salesforce, Pardot, and Google Analytics.
• Identify quick optimization opportunities related to tracking, targeting, or workflows.
• Establish a working cadence and expectations with the external marketing agency.
  
  

Deliverables

• Funnel performance and demand gen assessment
• Initial 90-day optimization roadmap
• Confirmed operating model with agency partners

Days 3160 Execution & Optimization

• Launch or optimize demand generation campaigns with agency support.
• Improve nurture programs and lifecycle email flows in Pardot.
• Introduce structured testing across ads, messaging, and CTAs.
• Strengthen alignment with Sales on lead quality, routing, and follow-up processes.
• Build or refine dashboards tracking core funnel and campaign KPIs.

Deliverables

• Updated demand generation plan with KPIs
• Live performance dashboards
• At least one new or significantly optimized campaign or nurture program.

Days 6190 Scaling & Strategic Impact

• Evaluate channel performance and ROI across active programs.
• Recommend budget allocation and channel mix adjustments.
• Introduce or pilot new demand generation initiatives (e.g., webinars, partner campaigns, ABM-lite).
• Strengthen agency operating rhythms and define quarterly goals.
• Document repeatable processes and campaign playbooks.
• Contribute to quarterly and annual demand generation planning.

Deliverables

• 90-day performance and insights report
• Scalable demand generation roadmap for the next 612 months
• Standardized campaign execution and reporting processes

What Success Looks Like

• Clear visibility into marketings contribution to pipeline.
• Efficient, scalable demand generation programs in place.
• Strong collaboration across Marketing, Sales, and agency partners.
• A repeatable foundation established to support future growth.