Job Description
Ipsen’s Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and win in highly competitive spaces.
The Associate Director, HCP Marketing, PBC is a key role on the Rare Disease Commercial Team and will report to the Iqirvo Brand Lead. The AD will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Iqirvo. Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.
The AD will collaborate with the Thought Leader Engagement Team, Field leadership, Sales training, Medical Affairs, Legal & Business Ethics to execute tactics focused on HCP Marketing.
Main Responsibilities & Job Expectations:
Core Marketing Activities
- Lead key initiatives to implement tactical HCP Marketing plan
- Development & execution congress marketing plans & materials
- Speaker bureau content strategy, training, execution & ongoing management
- Advisory board planning and execution
- Amplify peer to peer messaging through multichannel engagement tactics
- Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
- Contribute to Brand Planning and Tactical Plan development for Iqirvo
- Ensure compliant execution of all promotional activities
Collaborate with:
- Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
- Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
- Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
- Promotional review committee to ensure compliant development of field resources in line with the strategy
- Business ethics & legal team to ensure compliant development and implementation of projects
Cross Functional Collaboration & Stakeholder Management:
- Incorporate insights from primary and secondary research into development of field promotional tactics
- Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
- Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
Knowledge, Abilities & Experience:
- BA/BS is required: PharmD or MBA preferred
- At least 10 years of experience in commercial pharmaceutical roles, with a minimum of 5 years in marketing
- Successful launch experience in the rare of specialty categories, hepatology would be a strong plus
- Excellent leadership, strategic planning, and project management skills
- Proven track record of developing and executing successful healthcare professional (HCP)marketing strategies
- Strong understanding of the rare disease landscape and patient needs
- Excellent communication and interpersonal skills along with the ability to influence others
- Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
- Strong analytical skills with the ability to interpret data and make informed decisions
- Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
- Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days in office
- Willingness to travel, including international, when needed
The annual base salary range for this position is $151,500 to $222,000
This job is eligible to participate in our short-term incentives program. The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.
At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.